Rubie's Costume Company and Last Mile Retail Select Videotel's PUSH Solution for Interactive Retail Displays

Rubie's Costume Company, Inc. in Richmond Hill, New York, designs, manufactures, and distributes costumes and accessories for Halloween, Christmas, and other special occasions. It has the coolest stuff for adults, kids, teens, infants, and even pets! In addition to fantastic original designs, Rubie's has costumes based on the most popular characters from major Hollywood movies. Besides distributing to stores and retail chains globally, Rubie's operates a 30,000 square foot warehouse store. The company needed a solution for interactive retail displays, so they called on the Last Mile for help. Last Mile is an NYC-based consulting firm that specializes in helping retail operations implement the newest technology.

“When putting together the design for Rubie’s interactive retail displays, we considered a number of software and hardware options, but none were nearly as elegant, versatile or cost-effective as the Videotel solution. Not only did they offer a superior solution, but also as a partner, Videotel was an absolute pleasure to work with — true professionals in every sense of the word. We are very proud of how the installation turned out and would unequivocally recommend Videotel as a vendor and partner,” says Michael Carini, co-founder, and CEO of Last Mile.

The Videotel solution for Rubie’s is an Interactive Digital Signage system to support 18 LCD screens. Content delivery is by Videotel’s VP71 XD industrial-grade digital signage player with motion sensors controlled by Videotel’s new Inter-play module (IPM+), which automatically triggers the playback of specific content about Rubie’s costumes and accessories. The motion sensors activate unique content when a customer walks down each aisle. Optional activator buttons and Videotel's exclusive “wave to play” devices for the IPM are also available. The IPM is the perfect complement for interactive digital signage in the retail environment.

“Videotel is very excited to introduce the new Inter-play Module to the industry,” said Lisa Schneider, vice president of business development and market strategy. “By offering your audience the ability to trigger preferred content within a playlist, we believe the interactive experience is beneficial in any vertical market, including retail, hospitality, healthcare, government agencies, and others."